Hallam FM uses many different ways to advertise their
station, the most popular methods of advertising and the most successful ones
are; billboards, bus stop signs, on the side of buses and trams around
Sheffield and TV adverts.
The reason these methods are used is because they are around
the target audience throughout there day, for example people that listen to Big John at breakfast will be either traveling
by car or getting the bus, so they will most likely see the advertisements on
bus stops or billboards next to the road.
There are different promotion
methods that everybody uses to advertise. Personally I think that the most
effective way of promotion for big john
at breakfast is signs on buses and trams around Sheffield. The reason I think that is because as I said
before people that listen to it will be around Sheffield so the listeners will
be taking public transport or driving, so therefore this method would be very
successful.
One of the best things about big john at breakfast is the
distribution method. The audience can listen to the show are get involved
through different ways in the media, such as phones, website, radio and TV.
Website – The Hallam FM website
is one of the best ways of distributing big
john at breakfast to the audience. When the audience access the website
they can access different features for example profiles on the DJ of the show
or listen to the radio playing live. They can also see different competitions
that big john at breakfast are
hosting or showing. The website helps big
john at breakfast be distributed at a visual aspect as well as audio.
I think that The morning show,
Big John at breakfast will be distributed mostly by radio and podcast through a
listeners phone either on a app or on the internet, this is because Big john at
breakfast is played from 6:00am to 9:00am which is the prime time for people
getting up and going to work so they will want to listen to something on the
way to work in the morning.
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