Bauer owns Hallam fm and magic, it's the second largest media group in Europe They are a German company with their magazines, radio, newspaper brands owned by Bauer.
4 out of 10 people in the UK are involved with Bauer
Radio...
Passion portfolio, across the UK, hits radio, planet rock, kiss, heat radio, involved in love of music
Place portfolio, about where it is, radio city in Liverpool, reaches 8.5 million listeners a week. Wide range of places
13 million listeners on average
Hallam FM - 15 to 49 tuning in creating 45000 listeners each week
Magic has more listeners hours
#1 listen to radio station in Yorkshire
Main competition is capital and real radio
Sheffield,Rotherham,Barnsley and Doncaster are the main places they cover.
Research - who listening, age, gender, if they drive cars. For cooperation to capital and real fm
51% women and 49% men listeners
BAUER covers Press, tv, radio, internet
Most time spent is on TV and radio
Press is declining in Bauer media, more tv and internet
Awareness,interest,desire,action - stages of advertising all stages take 12 months
Why radio -offers efficient targeting, radio reaches people at relevant times and places, it reaches out in an ad avoidance world, it has a multiplier effect on other media which helps a certain brand stick in your mind, radio drives response especially online, radio offers opportunity for local businesses to target local people.
UK radio - 91% of the U.K population are listing to radio, weekly reach for radio as a whole was 42.7 million after ten years it went to 48.3 million listeners a week.
WHO - need to know who we are talking, who does what hobbies,are you working or not, where you live, where you come from, ABC1s
WHAT - what do we want them to do, want them to be aware of something, look at something, go some where
WHY - quality, age, location, facilities, unique?
BE A STRIPPER NOT A FLASHER
One of the biggest effects of advertising - emotion, humour,
Commercial airtime - time table set to play the right thing at the right time throughout the days to reach the right people.
O.T.H - opportunity to hear
33,000 people listen per month online
