Vlog 5

Hello and welcome to MED.

In this Vlog I am going to be telling you about legal and ethical issues, role of regulatory bodies, audience effects and reception theories.  Firstly we are looking into audience effects and reception theories. There are many different ways that the audience can be affected by the show or station.

HYPODERMIC NEEDLE THEORY

The theory suggests that the mass media could influence a very large group of people directly and uniformly by ‘shooting’ or ‘injecting’ them with appropriate messages designed to trigger a desired response. (Passive)

TWO STEP FLOW THEORY

Says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media. So according to this model, ideas flow from mass media to opinion leaders, and from them to a wider population. (Active)

RECEPTION THEORY

Is a version of reader response literary theory that emphasizes the reader's reception of a literary text. It is more generally called audience reception in the analysis of communications models. In literary studies, reception theory originated from the work of Hans-Robert Jauss in the late 1960s.

USES AND GRATIFICATIONS THEORY

Is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centred approach to understanding mass communication. (Active)

ACTIVE AUDIENCE THEORY

Media audiences do not just receive information passively but are actively involved, often unconsciously, in making sense of the message within their personal and social contexts. Such things may therefore influence decoding of a media message as family background, beliefs, values, culture, interests, education and experiences.

PASSIVE AUDIENCE THEORY

Media audiences who do not interact with media and is just injected with the messages. People who do not have control of the media influence on them such as children. Whilst Active audiences are involved passive audiences are more of like followers and just liste

STEREOTYPES

Oversimplified representation about an idea or group of people.

Tessa Perkins (1979) suggests that stereotypes are not always negative but a way of communicating ideas and categorising.

A child narrates this Christmas advert. This is very stereotypical because to the listeners, which would be mostly adults, Christmas is becoming about family time. It is also very stereotypical to use children to advertise about Christmas relating to Santa clause seeing the children. (9.02)

At the start of the clip a subway advert is played the is stereotypical because the listeners of the show will be on there way to work and will be in a full time job so the show is stereotyping the audience saying they have no time for dinner due to work and therefore are helped by a fast produced meal. (0.23)

A Christmas advert is played and a women’s voice is speaking over it. This is stereotypical because the advert features shops and shopping near Christmas time, and is biased towards the female gender and is implying that women shop at Christmas more than men do. Therefore the advert is aimed towards women and is narrated in a female voice. (8.33)

REPRESENTATIONS

The description or portrayal of someone or something in a particular way.

Hallam FM has a logo that is made up for black, white and pink. I think that these colours represent simplicity but also easy and soft. These colours are used in the logo so that the brand is easily approachable by the audience and is not too confusing or complicated.

The Presenters of the show have a friendly Yorkshire accent. This gives us a representation of local Yorkshire people that we see everyday. This helps the show because people will listen to it if they feel like they know the presenters and the show represents things like friendly or easy listening.

The Adverts used in the show represent support for the Yorkshire County due to helping local companies and their business. Also the adverts influence the audience on where to go or eat or have a good time, which is as a result of helping the Yorkshire community.

COPYRIGHT

Performing Right Society - PRS works for composers, lyricists and music publishers, who are its members, to license the public performance and broadcast of copyright works, collect the licence fees, assemble information about the use of that music, and then distribute the royalties.

Mechanical-Copyright Protection Society - acting on behalf of its composer and publisher members, MCPS negotiates agreements with those who wish to record music, ensuring the copyright owners are rewarded for the use of their music. It collects and then distributes the “mechanical” royalties, which are generated from the recording of music onto many different formats, including CDs, cassettes, and videos, audio visual and broadcast material.

Phonographic Performance Limited is a UK-based music licensing company and performance rights organisation founded by Decca and EMI in 1934. As of 2012 PPL collected royalties for 65,000 performers and 10,000 record companies.

EXAMPLES

PRS – In the show Emily sande and Avicii’s and the killer’s songs are played to the audience. The PRS allows the song to be played on the radio show due to collection of licence fees and distribution of royalties.

MCPS – The owners of the songs that are played in the show done by Emily sande the Killers and Avicii, will be rewarded due to the use of there record music being used as broadcasting material.

PPL – PPL will licence artists in this case Emily sande the killers and Avicii to have their songs played on the radio.

REGULATORY BODIES

-       Overtly negative representations (gender, race, disability)?

-       Views and facts must not be misrepresented

-       Where it is appropriate to represent the views of  person or organisation that is not participating in the programme this must be done in a fair manner.

-       Overtly sexual and violent content/language?

-       Violence whether verbal or physical must not be featured on primary children’s show without justification

-       Material equivalent to the British Board of Film classification (BBDC) R18 rating must not be broadcasted at any time.

-       Who has right to privacy? What is the code for interviews?

-       Broadcasters and programme makers should normally be fair in their dealing

-       Broadcasters must avoid unjust or unfair treatment of individuals.

-       What is the stance on political parties, alcohol and why?

-       Broadcasters should not give undue prominence to the views and opinions of particular persons or bodies on matters of political or industrial controversy.

-       The use of illegal drugs, the abuse of drugs, smoking, solvent abuse and the misuse of alcohol, must not be featured in programmes made primarily for children justification.

Vlog 4

Hallam FM uses many different ways to advertise their station, the most popular methods of advertising and the most successful ones are; billboards, bus stop signs, on the side of buses and trams around Sheffield and TV adverts.

The reason these methods are used is because they are around the target audience throughout there day, for example people that listen to Big John at breakfast will be either traveling by car or getting the bus, so they will most likely see the advertisements on bus stops or billboards next to the road.

                                                                                                                           

There are different promotion methods that everybody uses to advertise. Personally I think that the most effective way of promotion for big john at breakfast is signs on buses and trams around Sheffield.  The reason I think that is because as I said before people that listen to it will be around Sheffield so the listeners will be taking public transport or driving, so therefore this method would be very successful.

One of the best things about big john at breakfast is the distribution method. The audience can listen to the show are get involved through different ways in the media, such as phones, website, radio and TV.

Website – The Hallam FM website is one of the best ways of distributing big john at breakfast to the audience. When the audience access the website they can access different features for example profiles on the DJ of the show or listen to the radio playing live. They can also see different competitions that big john at breakfast are hosting or showing. The website helps big john at breakfast be distributed at a visual aspect as well as audio.

I think that The morning show, Big John at breakfast will be distributed mostly by radio and podcast through a listeners phone either on a app or on the internet, this is because Big john at breakfast is played from 6:00am to 9:00am which is the prime time for people getting up and going to work so they will want to listen to something on the way to work in the morning.

Vlog 3

Customer profile

Hi, I am Mark I am 31 years old. I live in a semi detached house in Dronfield and listen to Hallam FM on my to work in Sheffield in the morning. I enjoy listening to Big John @ Breakfast in the morning because when I feel a little tired the funny topics of conversations and the vox pops cheer me up. I work in a college in Sheffield teaching media 5 days a week. I enjoy my job and like to listen to Hallam FM through out the day while I am working. At the weekend when I am not working I like to spend time with family and go out to countryside walking the dog and going to the pub after for a warm dinner. On the way back from the pub we like to listen to Hallam FM.

Gender – Mark is male, this means that he is more interested by the adverts that are more based to the male target audience. For example car adverts, or sport adverts etc. The sponsorships of the radio station such as Sheffield united and Sheffield Wednesday appeal more to him due to gender.  The Gender of the listener can also effect the competitions for example if a prize was something strongly based on a female theme then Mark wouldn’t be interested in it.

Age – Mark is 31 years old, this connotes that he could be living in his own place and possibly with a family and has a full time job, This can effect his availability to listen to the show. For example he might listen to it on the school runs, when he is dropping his children of at school or even on the way to work in the morning.

Life Style – Marks life style is working 5 days a week and then goes out with his family on the weekend. This connotes that he can not listen to it all the time due to being busy at work or not getting the signal when out in the country side. The easiest time for mark to listen to Hallam FM would be in the morning when he is up early for taking his children to school and going to work. This means that he only listens to Big John at breakfast and likes how it makes his mornings better.

Spending power/ABC1s – Mark works 5 days a week as a teacher at a college, which can connote that he is of a working class income, this can effect different things as the listener for example Mark will like to enter the competition to increase he fanatical status and he will also like the adverts if it is advertising places to go or things to do at a cheaper rate.

Relations with target audience – almost all of the elements of the show are aimed at the target audience. For example the adverts played on the show are about going out to places, but cheaper or finance adverts and food adverts such as “subway”. These are directed to the audience because Most of the audience that listens to Hallam FM is of a working class income so the adverts are effective if it is helping the listener’s finance.

Competitions – the competitions played on the radio show are also aimed at the target audience because again the target audience are mostly working class so when there are competitions that have a prize of money of luxury’s then it will seem interesting to the audience if it would boost there finance.

House Style – The style of the radio show relates well to the target audience, the radio show has a friendly local and comedic style, which is because the audience can relate.  The style of the show is important to the radio show because if it has a good house style people will want to listen to it. When we listen to Hallam FM in the morning we enjoy it because the genre of the show is welcoming and makes us laugh.

Sponsorship – sponsorship for Big john at breakfast are Sheffield united and Sheffield Wednesday grounds this relates to the audience because most people in Sheffield support a Sheffield team, this is also a good form of advertisement because when people listen to the show in the morning they hear about Sheffield Wednesday and united. When people go to see a football match they will see the sponsorship and will listen to it after.

Presenter – The presenters of the show are from the local area, this means that they have a local Yorkshire accent, and because they are from Yorkshire, the audience can relate to them as people they know.

Music – The music, which is played through the radio show, is music from the charts and old school classics because. This is effective to the target audience because it is music that will cheer them up and that they can get a hold of if they like it. The age of the target audience is 25 to 45 so if they hear old school classics they will enjoy listening to it because it will take them back to when they was younger.

Vlog 2

The show that I have analysed is the Big john at breakfast show that was played on the 2nd of December from 6:00AM until 9:00AM.

The show is played from 6:00AM until 9:00AM, this is for the people that are getting up early for work. Hallam FM cover every part of the day so their listeners are always satisfied.

Target Demographic - Big john at breakfast is aimed towards adults going to work early in the morning and is listening to the radio in a car journey to work. The Audience share is 12.5%. Hallam get 28% of the commercial market share in south Yorkshire. Gender ratio of audience is 54% of Females and 46% male. 37% of the audience is the ABC1s.

Links between the companies - uses other features owned by Bauer for example Heat news 

Information - Broadcast area is south Yorkshire and north midlands. First airdate for Hallam FM was 1974. Frequency for the show is 97.4 MHz (Sheffield), 102.9 MHz (Barnsley and Rotherham), 103.4 MHz (Doncaster). Slogan, Your Station, Your Music. Webcast is Listen Live. Website is Hallam FM. 

 The key presenter of the show is Big john, and he is joined by Janine Jones, producer James.

The genre of the show is adult contemporary; the music is popular chart music. The radio is for people to listen to throughout the day for example while your working in an office or even manual work, the features that the presenters use to keep the audience interested are humor and key information.

The structure of the show is the chart music then the presenter talks and introduces the the adverts after that there is more music played and also local news sponsored by other companies that are owned by Bauer. 

On the show the main topics of discussion are general news and what people would be interested in for example maybe celebrities, sport, the travel in their area and things that would be useful to the public.

The music of the show is, popular chart music that people will know and recognize and probably like. It also plays music that would cheer people up on the way to work early in the morning. They also play music from bands that come from Sheffield and have a different selection to satisfy all listeners. 

Hallam FM is successful because it runs under the control of BAUER, which is a highly famous and successful brand, people will see that Hallam if owned by BAUER and trust it to be high quality due to other BAUER products being good. Hallam FM is also funded by BAUER and therefore Doesn't have any Problems paying for costs. 

Hallam FM has 3 main competitors that is Capital FM, Peak FM and BBC radio 1. All these stations also has a morning radio show.

Big John at Breakfast uses different jingles for example "This is Hallam" these are used to promote the show and station and are successful for making it remember able by the jingles.

Big john at breakfast is successful due to the promotion that goes into Hallam for example, Hallam FM sponsor Sheffield Wednesday and united grounds, which makes people listen in the next time the show is on after seeing the logo at the football match. 

Big John at Breakfast have advertisements that are helpful to the audience for example car adverts, for when people are driving to work or finical adverts or food adverts, they also do there own advertising for example "you can go to your favourite places but cheaper with Hallam FM.

Vlog 1

M.E.d is a company that wants to help you learn about media and is here for that purpose. This presentation is designed to teach people about media, the M.E.d stands for media education. This presentation is for people that want to learn more about media and would be useful for people that have an interest. In this presentation you can be educated about cross media conglomerates and a successful radio station.

Ownership
 Hallam FM is owned by Bauer. Bauer Media Group is a multinational media company. Hallam FM is a Subsidiary of Bauer and Fits into the company with the other Radio stations owned by Bauer.  Hallam FM fits into Bauer to make it a Conglomerate company due to Bauer also being built from all other media companies that are again Subsidiaries. Hallam FM is not an independent company as a result of it being owned by a higher company, If Hallam FM was an independent company then they would own themselves and not be owned by someone else and go to make a bigger business.  
 

Operating Model
Hallam FM operates as a radio show and presents to Rotherham at 96.1 FM , Sheffield at 97.4 FM, Barnsley 102.9 FM  and 103.4 for the rest of South Yorkshire. The majority of programming is presented and produced locally from Hallam FM's Sheffield studios.
The station is owned and operated by Bauer Radio and forms part of Bauer's Place Network of stations.

Hallam FM operate with the Hallam FM logo which is also on other radio stations owned by Bauer so is in turn promoting the Bauer company.  And stays with in the Style and theme of Bauer Subsidiaries. 
Looking at the websites of subsidiaries owned by Bauer we can see the similarity in the layout and colour. This is so people know that each one is all linked up to Bauer 

Programs

Hallam FM feature many different shows throughout the day.

• Big John at Breakfast

• Simon Morykin playing you the best variety of hits

• Neil Bentley old skool/anthems

• Steve white Drive time

• Stu Tolan Demand

• Kate Lawler The late show

• Kam Kelly The big Saturday show.
  These Shows consist of  a variety of hits that stay with in  the theme of the show. And also discussion topics that keep the audience interested.  Each show is in relation to the target audience due to the timing of it being done for example the content for the morning to be to wake people and get ready for a day ahead but whilst the Drive time show is on, it would be for people stuck in traffic  to keep them entertained. 

Market Position

Hallam FM Broadcast to Sheffield and have a high a number of listeners from Sheffield.  On 97.4 MHz (Sheffield). Hallam FM has a Audience reach of 863,000 per week. 

Hallam FM are the number one Commercial radio station in South Yorkshire. 

http://www.rajar.co.uk/listening/quarterly_listening.php this link provides you with more information on Hallam FM’s figures and other Radio station in the market. 

RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK.

Competitors
Capital FM and BBC radio Sheffield are the 2 main competitors For Hallam FM in south Yorkshire.

•Capital FM is a national radio station and is therefore well known which makes them be able to compete with Hallam FM, The same with BBC radio Sheffield, Which comes from the BBC company so they radio will already have a well know name.

•Both of the competitors are also Subsidiaries of a higher company for example radio Sheffield comes from BBC that also produced TV as well as Capital. Some popular presenters are Big John, Rickie Pearson, Ed Neill. Hallam FM’s competition are capital FM, Peak FM, BBC radio 1. Hallam get 28% of the commercial market share in south Yorkshire.

 Hallam FM sponsor Sheffield Wednesday and United grounds. You can listen to Hallam FM through internet, app, radio, free view.

 

 Media Conglomerates is a company who owns a large number of smaller companies for example Disney is a large company and it owns smaller companies for example Pixar productions and Lucas Film.

Cross Media Conglomerates a company who owns different types of media companies for example a Film Production company that owns a radio company or  a magazine company

The chosen independent company for this website is Hallam FM. Hallam FM is a subsidiary of BAUER. It is the number one local Radio Station for South Yorkshire and the North Midlands.

Production - process of making a media text

Distribution - The Process of getting a media text to the audience / This includes the marketing, promotion and advertising of a product as well as the physical distribution or broadcasting of the text.

Exchange  - The process of the audience consuming a media text i.e. listening to a radio show, watching a TV advert etc. it includes the ways in which audiences read a text.

News corporation is a publicly traded company, the company is owned by Rupert Murdock. Its audience is very large due to it owning sky and 20^th century fox. Its cross media is newspaper, TV and Film.

BAUER is owned by the BAUER family and its audience are adults and teenagers because the media brands that they own are radio and music channels that are modern.

Disney is owned by the Disney family Its main audience is from toddlers to children. Disney own Pixar Animation that produce films for children. Disney own brands of Film, TV and Music. 

Peak FM,  BBC radio 1, Capital FM

Students using M.E.D

Bauer Notes

Bauer owns Hallam fm and magic, it's the second largest media group in Europe They are a German company with their magazines, radio, newspaper brands owned by Bauer. 

4 out of 10 people in the UK are involved with Bauer

Radio...

Passion portfolio, across the UK, hits radio, planet rock, kiss, heat radio, involved in love of music

Place portfolio, about where it is, radio city in Liverpool, reaches 8.5 million listeners a week. Wide range of places 

13 million listeners on average

Hallam FM - 15 to 49 tuning in creating 45000 listeners each week 

Magic has more listeners hours 

#1 listen to radio station in Yorkshire 

 Main competition is capital and real radio 

Sheffield,Rotherham,Barnsley and Doncaster are the main places they cover. 

Research - who listening, age, gender, if they drive cars. For cooperation to capital and real fm  

51% women and 49% men listeners 

BAUER covers Press, tv, radio, internet 

Most time spent is on TV and radio 

Press is declining in Bauer media, more tv and internet

Awareness,interest,desire,action - stages of advertising all stages take 12 months 

Why radio -offers efficient targeting, radio reaches people at relevant times and places, it reaches out in an ad avoidance world, it has a multiplier effect on other media which helps a certain brand stick in your mind, radio drives response especially online, radio offers opportunity for local businesses to target local people.

UK radio - 91% of the U.K population are listing to radio, weekly reach for radio as a whole was 42.7 million  after ten years it went to 48.3 million listeners a week.

WHO - need to know who we are talking, who does what hobbies,are you working or not, where you live, where you come from, ABC1s

WHAT - what do we want them to do, want them to be aware of something, look at something, go some where

WHY - quality, age, location, facilities, unique?  

BE A STRIPPER NOT A FLASHER 

One of the biggest effects of advertising - emotion, humour, 

Commercial airtime - time table set to play the right thing at the right time throughout the days to reach the right people. 

O.T.H - opportunity to hear 

33,000 people listen per month online