Bauer Notes

Bauer owns Hallam fm and magic, it's the second largest media group in Europe They are a German company with their magazines, radio, newspaper brands owned by Bauer. 

4 out of 10 people in the UK are involved with Bauer

Radio...

Passion portfolio, across the UK, hits radio, planet rock, kiss, heat radio, involved in love of music

Place portfolio, about where it is, radio city in Liverpool, reaches 8.5 million listeners a week. Wide range of places 

13 million listeners on average

Hallam FM - 15 to 49 tuning in creating 45000 listeners each week 

Magic has more listeners hours 

#1 listen to radio station in Yorkshire 

 Main competition is capital and real radio 

Sheffield,Rotherham,Barnsley and Doncaster are the main places they cover. 

Research - who listening, age, gender, if they drive cars. For cooperation to capital and real fm  

51% women and 49% men listeners 

BAUER covers Press, tv, radio, internet 

Most time spent is on TV and radio 

Press is declining in Bauer media, more tv and internet

Awareness,interest,desire,action - stages of advertising all stages take 12 months 

Why radio -offers efficient targeting, radio reaches people at relevant times and places, it reaches out in an ad avoidance world, it has a multiplier effect on other media which helps a certain brand stick in your mind, radio drives response especially online, radio offers opportunity for local businesses to target local people.

UK radio - 91% of the U.K population are listing to radio, weekly reach for radio as a whole was 42.7 million  after ten years it went to 48.3 million listeners a week.

WHO - need to know who we are talking, who does what hobbies,are you working or not, where you live, where you come from, ABC1s

WHAT - what do we want them to do, want them to be aware of something, look at something, go some where

WHY - quality, age, location, facilities, unique?  

BE A STRIPPER NOT A FLASHER 

One of the biggest effects of advertising - emotion, humour, 

Commercial airtime - time table set to play the right thing at the right time throughout the days to reach the right people. 

O.T.H - opportunity to hear 

33,000 people listen per month online 

Big John @ Breakfast

2nd/3rd of December 6:00AM - 9:00AM

The show is played from 6:00AM until 10:00AM, this is for the people that are getting up early for work. Hallam FM cover every part of the day so their listeners are always satisfied.

Target Demographic - Big john at breakfast is aimed towards adults going to work early in the morning and are listening to the radio in a car journey to work. The Audience share is 12.5%. Hallam get 28% of the commercial market share in south Yorkshire. Gender ratio of audience is 54% of Females and 46% male. 37% of the audience is the ABC1s.

Information - Broadcast area is south Yorkshire and north midlands. First air date for Hallam FM was 1974. Frequency for the show is 97.4 MHz (sheffield), 102.9 MHz (Barnsley and Rotherham), 103.4 MHz(Doncaster). Slogan, Your Station, Your Music. Webcast is Listen Live. Website is Hallam FM. 

 the key presenter of the show is  Big john, he is joined by Janine Jones, producer James. Big John is from Yorkshire this connotes he understands the target audience and is one of the locals so he knows the slang and the audience feel as if its a local friend more than a posh celebrity.

the genre of the show is adult contemporary, the music is popular chart music. The radio is for people to listen to throughout the day for example while your working in an office or even manual work, the features that the presenters use to keep the audience interested are humour and key information.

The structure of the show is the start at 6:00AM then goes to news every half an hour between then are songs and discussions, about every 3 songs there is an advert and there are competitions played around 8:30/9:00 also traffic news near that time for people on the road.

On the show the main topics of discussion are general news and what people would be interested in for example maybe celebrities, sport, the travel in their area and things that would be useful to the public.

The music of the show is, popular chart music that people will know and recognise and probably like. It also plays music that would cheer people up on the way to work early in the morning. They also play music from bands that come from sheffield and have a different selection to satisfy all listeners. 

Hallam FM has 3 main competitors that is Capital FM, Peak FM and BBC radio 1. All these stations also has a morning radio show.

Big John at Breakfast uses different jingles for example "This is Hallam" these are used to promote the show and station and are successful for making it rememberable by the jingles. 

Big John at Breakfast have advertisements that are helpful to the audience for example car adverts, for when people are driving to work or finical adverts or food adverts, they also do there own advertising for example "you can go to your favourite places but cheaper with Hallam FM.

The film, finance & food adverts connotes that the audience is of working class income. there are other denotations that also connotes the working class income for example. 

  

KTA 2

KTA 2

Disney

BAUER and Channel 4 has a joint venture which is BOX TV


joint venture - a company owned by two companies and provided something that is beneficial to both companies.

competitor - is a company that delivers the similar services or goods as another company and is on the same market.

commercial - is a company that functions to make profit.


BAUER - definition?
BAUER - owns?
BAUER - why they?


NRS - National readership survey

ABC1s are social grades

it is important the target your product at ABC1 because they are the people with the money to buy it because if you aimed a product at people that can't afford it then no one will buy it.


almost 20,000,000 people in the UK are reached by a brand that BAUER own.

70% of all 15-24 olds in the UK are reached by a BAUER brand at any time.

53% of BAUER's audience are ABC1's.

9,000,000 in the UK have listened to a BAUER radio station in the last week.

Audience reach is the number of people capable of receiving a media message.

BAUER Media uses RAJAR figures to collate its listenership for all its stations.

RAJAR - radio joint audience research limited

Hallam FM

• Number one local Radio Station for South Yorkshire and the North Midlands.
• Hallem FM is part of the BAUER place portfolio.
• presenters - Big John, Rickie Pearson, Ed Neill.
• Hallem FM competition - capital FM, PeakFM, BBC radio 1.
• Hallem get 28% of the commercial market share in south Yorkshire.
• hallem FM sponsor sheffield wednesday and United grounds.
• you can listen to Hallam FM through internet, app, radio, freeview. 

BBC 

• public funded service
• set up in 1927
• purpose - inform, educate & entertain 

DAB - digital audio broadcasting 

Hallam FM shows

Big john @ Breakfast - target audience = early workers, content

KTA 1

KTA 1 - research into industrys

• BBC radio 1
• BBC radio 2
• BBC radio 3
• BBC radio 4
• Sky Sports News radio 
• hallem FM
• capital FM
• Real radio
• Viking Fm
• Kerrang FM 
• Planet rock 
• Classic FM
• BBC humber 
• Al Jazeera 
• Choice FM
• Talksport radio
• absolute 80s
• absolute 90s
• BBC sheffield
• Sheffield Live
• Heart FM

Production - process of making a media text
Distribution - The Process of getting a media text to the audience / This includes the marketing, promotion and advertising of a product as well as the physical distribution or broadcasting of the text.
Exchange  - The process of the audience consuming a media text i.e. listening to a radio show,watching a TV advert etc. it includes the ways in which audiences read a text.
Media Conglomerates - a company who owns a large number of smaller companies.
Cross Media Conglomerates - a company who owns different types of media companies e.g. TV & radio
independent company - is a company that is not owned by a conglomerates

• an independent company
• community radio station
• Ofcom funds Sheffield Live
• must provide a service for underserved groups 
• must facilitate discussion and expression of opinion within the community served
• must provide training or education to people not employed by the station
• community radio stations must also help the strengthen the community served fostering a greater understanding of its character 
• follows broadcasting act of 1990
• community radio order of 2004
• 32,000 adults tune in every week 
• audience - Central, Nether Edge, Broomhill, Crooks, Walkey, etc.
• output - ragga, jungle, asian pop, Latin, african, dance, RnB, etc.
• public funding, charity, donations

KEY TERMS 

• independent Radio
• Community Radio
• Ofcom
• Public Service Broadcasting (PSB) 

news corporation's subsidiaries 

• The Sun 
• Vogue
• Sky
• Fox sports
• The Sunday Times

3 Cross Media Conglomerates

1. BBC
2. News corporation 
3. Disney

Who is the main target for BBC radio Sheffield? -

What is the audience reach? - 8.4% of north and south Yorkshire.

How do we know they are a PSB broadcaster from their content and shows (name at least shows/presenters and give examples? - Rony Robinson, Howard Pressman, toby foster.

how does BBC radio sheffield conform to the BBC radio brand? - 

How can audiences receive BBC Radio sheffield shows? - Podcast, live radio, apps, computer.