Vlog 2

The show that I have analysed is the Big john at breakfast show that was played on the 2nd of December from 6:00AM until 9:00AM.

The show is played from 6:00AM until 9:00AM, this is for the people that are getting up early for work. Hallam FM cover every part of the day so their listeners are always satisfied.

Target Demographic - Big john at breakfast is aimed towards adults going to work early in the morning and is listening to the radio in a car journey to work. The Audience share is 12.5%. Hallam get 28% of the commercial market share in south Yorkshire. Gender ratio of audience is 54% of Females and 46% male. 37% of the audience is the ABC1s.

Links between the companies - uses other features owned by Bauer for example Heat news 

Information - Broadcast area is south Yorkshire and north midlands. First airdate for Hallam FM was 1974. Frequency for the show is 97.4 MHz (Sheffield), 102.9 MHz (Barnsley and Rotherham), 103.4 MHz (Doncaster). Slogan, Your Station, Your Music. Webcast is Listen Live. Website is Hallam FM. 

 The key presenter of the show is Big john, and he is joined by Janine Jones, producer James.

The genre of the show is adult contemporary; the music is popular chart music. The radio is for people to listen to throughout the day for example while your working in an office or even manual work, the features that the presenters use to keep the audience interested are humor and key information.

The structure of the show is the chart music then the presenter talks and introduces the the adverts after that there is more music played and also local news sponsored by other companies that are owned by Bauer. 

On the show the main topics of discussion are general news and what people would be interested in for example maybe celebrities, sport, the travel in their area and things that would be useful to the public.

The music of the show is, popular chart music that people will know and recognize and probably like. It also plays music that would cheer people up on the way to work early in the morning. They also play music from bands that come from Sheffield and have a different selection to satisfy all listeners. 

Hallam FM is successful because it runs under the control of BAUER, which is a highly famous and successful brand, people will see that Hallam if owned by BAUER and trust it to be high quality due to other BAUER products being good. Hallam FM is also funded by BAUER and therefore Doesn't have any Problems paying for costs. 

Hallam FM has 3 main competitors that is Capital FM, Peak FM and BBC radio 1. All these stations also has a morning radio show.

Big John at Breakfast uses different jingles for example "This is Hallam" these are used to promote the show and station and are successful for making it remember able by the jingles.

Big john at breakfast is successful due to the promotion that goes into Hallam for example, Hallam FM sponsor Sheffield Wednesday and united grounds, which makes people listen in the next time the show is on after seeing the logo at the football match. 

Big John at Breakfast have advertisements that are helpful to the audience for example car adverts, for when people are driving to work or finical adverts or food adverts, they also do there own advertising for example "you can go to your favourite places but cheaper with Hallam FM.