2nd/3rd of December 6:00AM - 9:00AM
The show is played from 6:00AM until 10:00AM, this is for the people that are getting up early for work. Hallam FM cover every part of the day so their listeners are always satisfied.
Target Demographic - Big john at breakfast is aimed towards adults going to work early in the morning and are listening to the radio in a car journey to work. The Audience share is 12.5%. Hallam get 28% of the commercial market share in south Yorkshire. Gender ratio of audience is 54% of Females and 46% male. 37% of the audience is the ABC1s.
Information - Broadcast area is south Yorkshire and north midlands. First air date for Hallam FM was 1974. Frequency for the show is 97.4 MHz (sheffield), 102.9 MHz (Barnsley and Rotherham), 103.4 MHz(Doncaster). Slogan, Your Station, Your Music. Webcast is Listen Live. Website is Hallam FM.
the key presenter of the show is Big john, he is joined by Janine Jones, producer James. Big John is from Yorkshire this connotes he understands the target audience and is one of the locals so he knows the slang and the audience feel as if its a local friend more than a posh celebrity.
the genre of the show is adult contemporary, the music is popular chart music. The radio is for people to listen to throughout the day for example while your working in an office or even manual work, the features that the presenters use to keep the audience interested are humour and key information.
The structure of the show is the start at 6:00AM then goes to news every half an hour between then are songs and discussions, about every 3 songs there is an advert and there are competitions played around 8:30/9:00 also traffic news near that time for people on the road.
On the show the main topics of discussion are general news and what people would be interested in for example maybe celebrities, sport, the travel in their area and things that would be useful to the public.
The music of the show is, popular chart music that people will know and recognise and probably like. It also plays music that would cheer people up on the way to work early in the morning. They also play music from bands that come from sheffield and have a different selection to satisfy all listeners.
Hallam FM has 3 main competitors that is Capital FM, Peak FM and BBC radio 1. All these stations also has a morning radio show.
Big John at Breakfast uses different jingles for example "This is Hallam" these are used to promote the show and station and are successful for making it rememberable by the jingles.
Big John at Breakfast have advertisements that are helpful to the audience for example car adverts, for when people are driving to work or finical adverts or food adverts, they also do there own advertising for example "you can go to your favourite places but cheaper with Hallam FM.
The film, finance & food adverts connotes that the audience is of working class income. there are other denotations that also connotes the working class income for example.
