Vlog 1

M.E.d is a company that wants to help you learn about media and is here for that purpose. This presentation is designed to teach people about media, the M.E.d stands for media education. This presentation is for people that want to learn more about media and would be useful for people that have an interest. In this presentation you can be educated about cross media conglomerates and a successful radio station.

Ownership
 Hallam FM is owned by Bauer. Bauer Media Group is a multinational media company. Hallam FM is a Subsidiary of Bauer and Fits into the company with the other Radio stations owned by Bauer.  Hallam FM fits into Bauer to make it a Conglomerate company due to Bauer also being built from all other media companies that are again Subsidiaries. Hallam FM is not an independent company as a result of it being owned by a higher company, If Hallam FM was an independent company then they would own themselves and not be owned by someone else and go to make a bigger business.  
 

Operating Model
Hallam FM operates as a radio show and presents to Rotherham at 96.1 FM , Sheffield at 97.4 FM, Barnsley 102.9 FM  and 103.4 for the rest of South Yorkshire. The majority of programming is presented and produced locally from Hallam FM's Sheffield studios.
The station is owned and operated by Bauer Radio and forms part of Bauer's Place Network of stations.

Hallam FM operate with the Hallam FM logo which is also on other radio stations owned by Bauer so is in turn promoting the Bauer company.  And stays with in the Style and theme of Bauer Subsidiaries. 
Looking at the websites of subsidiaries owned by Bauer we can see the similarity in the layout and colour. This is so people know that each one is all linked up to Bauer 

Programs

Hallam FM feature many different shows throughout the day.

• Big John at Breakfast

• Simon Morykin playing you the best variety of hits

• Neil Bentley old skool/anthems

• Steve white Drive time

• Stu Tolan Demand

• Kate Lawler The late show

• Kam Kelly The big Saturday show.
  These Shows consist of  a variety of hits that stay with in  the theme of the show. And also discussion topics that keep the audience interested.  Each show is in relation to the target audience due to the timing of it being done for example the content for the morning to be to wake people and get ready for a day ahead but whilst the Drive time show is on, it would be for people stuck in traffic  to keep them entertained. 

Market Position

Hallam FM Broadcast to Sheffield and have a high a number of listeners from Sheffield.  On 97.4 MHz (Sheffield). Hallam FM has a Audience reach of 863,000 per week. 

Hallam FM are the number one Commercial radio station in South Yorkshire. 

http://www.rajar.co.uk/listening/quarterly_listening.php this link provides you with more information on Hallam FM’s figures and other Radio station in the market. 

RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK.

Competitors
Capital FM and BBC radio Sheffield are the 2 main competitors For Hallam FM in south Yorkshire.

•Capital FM is a national radio station and is therefore well known which makes them be able to compete with Hallam FM, The same with BBC radio Sheffield, Which comes from the BBC company so they radio will already have a well know name.

•Both of the competitors are also Subsidiaries of a higher company for example radio Sheffield comes from BBC that also produced TV as well as Capital. Some popular presenters are Big John, Rickie Pearson, Ed Neill. Hallam FM’s competition are capital FM, Peak FM, BBC radio 1. Hallam get 28% of the commercial market share in south Yorkshire.

 Hallam FM sponsor Sheffield Wednesday and United grounds. You can listen to Hallam FM through internet, app, radio, free view.

 

 Media Conglomerates is a company who owns a large number of smaller companies for example Disney is a large company and it owns smaller companies for example Pixar productions and Lucas Film.

Cross Media Conglomerates a company who owns different types of media companies for example a Film Production company that owns a radio company or  a magazine company

The chosen independent company for this website is Hallam FM. Hallam FM is a subsidiary of BAUER. It is the number one local Radio Station for South Yorkshire and the North Midlands.

Production - process of making a media text

Distribution - The Process of getting a media text to the audience / This includes the marketing, promotion and advertising of a product as well as the physical distribution or broadcasting of the text.

Exchange  - The process of the audience consuming a media text i.e. listening to a radio show, watching a TV advert etc. it includes the ways in which audiences read a text.

News corporation is a publicly traded company, the company is owned by Rupert Murdock. Its audience is very large due to it owning sky and 20^th century fox. Its cross media is newspaper, TV and Film.

BAUER is owned by the BAUER family and its audience are adults and teenagers because the media brands that they own are radio and music channels that are modern.

Disney is owned by the Disney family Its main audience is from toddlers to children. Disney own Pixar Animation that produce films for children. Disney own brands of Film, TV and Music. 

Peak FM,  BBC radio 1, Capital FM

Students using M.E.D