Vlog 3

Customer profile

Hi, I am Mark I am 31 years old. I live in a semi detached house in Dronfield and listen to Hallam FM on my to work in Sheffield in the morning. I enjoy listening to Big John @ Breakfast in the morning because when I feel a little tired the funny topics of conversations and the vox pops cheer me up. I work in a college in Sheffield teaching media 5 days a week. I enjoy my job and like to listen to Hallam FM through out the day while I am working. At the weekend when I am not working I like to spend time with family and go out to countryside walking the dog and going to the pub after for a warm dinner. On the way back from the pub we like to listen to Hallam FM.

Gender – Mark is male, this means that he is more interested by the adverts that are more based to the male target audience. For example car adverts, or sport adverts etc. The sponsorships of the radio station such as Sheffield united and Sheffield Wednesday appeal more to him due to gender.  The Gender of the listener can also effect the competitions for example if a prize was something strongly based on a female theme then Mark wouldn’t be interested in it.

Age – Mark is 31 years old, this connotes that he could be living in his own place and possibly with a family and has a full time job, This can effect his availability to listen to the show. For example he might listen to it on the school runs, when he is dropping his children of at school or even on the way to work in the morning.

Life Style – Marks life style is working 5 days a week and then goes out with his family on the weekend. This connotes that he can not listen to it all the time due to being busy at work or not getting the signal when out in the country side. The easiest time for mark to listen to Hallam FM would be in the morning when he is up early for taking his children to school and going to work. This means that he only listens to Big John at breakfast and likes how it makes his mornings better.

Spending power/ABC1s – Mark works 5 days a week as a teacher at a college, which can connote that he is of a working class income, this can effect different things as the listener for example Mark will like to enter the competition to increase he fanatical status and he will also like the adverts if it is advertising places to go or things to do at a cheaper rate.

Relations with target audience – almost all of the elements of the show are aimed at the target audience. For example the adverts played on the show are about going out to places, but cheaper or finance adverts and food adverts such as “subway”. These are directed to the audience because Most of the audience that listens to Hallam FM is of a working class income so the adverts are effective if it is helping the listener’s finance.

Competitions – the competitions played on the radio show are also aimed at the target audience because again the target audience are mostly working class so when there are competitions that have a prize of money of luxury’s then it will seem interesting to the audience if it would boost there finance.

House Style – The style of the radio show relates well to the target audience, the radio show has a friendly local and comedic style, which is because the audience can relate.  The style of the show is important to the radio show because if it has a good house style people will want to listen to it. When we listen to Hallam FM in the morning we enjoy it because the genre of the show is welcoming and makes us laugh.

Sponsorship – sponsorship for Big john at breakfast are Sheffield united and Sheffield Wednesday grounds this relates to the audience because most people in Sheffield support a Sheffield team, this is also a good form of advertisement because when people listen to the show in the morning they hear about Sheffield Wednesday and united. When people go to see a football match they will see the sponsorship and will listen to it after.

Presenter – The presenters of the show are from the local area, this means that they have a local Yorkshire accent, and because they are from Yorkshire, the audience can relate to them as people they know.

Music – The music, which is played through the radio show, is music from the charts and old school classics because. This is effective to the target audience because it is music that will cheer them up and that they can get a hold of if they like it. The age of the target audience is 25 to 45 so if they hear old school classics they will enjoy listening to it because it will take them back to when they was younger.