KTA 2

KTA 2

Disney

BAUER and Channel 4 has a joint venture which is BOX TV


joint venture - a company owned by two companies and provided something that is beneficial to both companies.

competitor - is a company that delivers the similar services or goods as another company and is on the same market.

commercial - is a company that functions to make profit.


BAUER - definition?
BAUER - owns?
BAUER - why they?


NRS - National readership survey

ABC1s are social grades

it is important the target your product at ABC1 because they are the people with the money to buy it because if you aimed a product at people that can't afford it then no one will buy it.


almost 20,000,000 people in the UK are reached by a brand that BAUER own.

70% of all 15-24 olds in the UK are reached by a BAUER brand at any time.

53% of BAUER's audience are ABC1's.

9,000,000 in the UK have listened to a BAUER radio station in the last week.

Audience reach is the number of people capable of receiving a media message.

BAUER Media uses RAJAR figures to collate its listenership for all its stations.

RAJAR - radio joint audience research limited

Hallam FM

• Number one local Radio Station for South Yorkshire and the North Midlands.
• Hallem FM is part of the BAUER place portfolio.
• presenters - Big John, Rickie Pearson, Ed Neill.
• Hallem FM competition - capital FM, PeakFM, BBC radio 1.
• Hallem get 28% of the commercial market share in south Yorkshire.
• hallem FM sponsor sheffield wednesday and United grounds.
• you can listen to Hallam FM through internet, app, radio, freeview. 

BBC 

• public funded service
• set up in 1927
• purpose - inform, educate & entertain 

DAB - digital audio broadcasting 

Hallam FM shows

Big john @ Breakfast - target audience = early workers, content